Sell Coffee Abroad to Sell in the Market
Now selling coffee abroadis no longer an impossible thing to do. In fact, now many coffee entrepreneurs are starting to market their coffee to the international market. Because in recent years coffee production in Indonesia has continued to increase significantly. Of course, this is in line with the high demand for Indonesian specialty coffee exports.
Not without reason, it turns out that Indonesian coffee is in demand by the international market because of its quality. Even coffee experts from Mexico say that coffee from Indonesia has very good quality. So it is not surprising that demand for coffee exports abroad continues to increase rapidly. If the business you are starting is still relatively new, here are some tips that you must know so that your business can compete in the international market.
Tips for selling coffee overseas so it sells well
- Use Quality Coffee Beans
As a seller, you are definitely obliged to use quality coffee beans. In this way, the coffee powder obtained can meet the quality standards set in the international market.
In the coffee distribution chain, usually the processor is the party who can determine how good the quality of the coffee beans is. So you can buy coffee beans from the processor directly.
The prices offered usually vary, the cheapest coffee beans usually use a semi-washed process. Meanwhile, the most expensive ones use the wine fermentation
process- Processing Coffee Well
Processing coffee well is a condition for selling coffee abroad. If you have got the best quality coffee beans, then they must be processed first so they are easy to drink.
The roasting stage of coffee determines the taste and aroma of the roasted coffee beans. Even if the coffee beans you use are the same type, it is not impossible for the coffee beans to produce different flavors and aromas.
This is caused by differences in maturity levels. There are three types of maturity levels in the roasting process, namely light, medium and dark. Of the three types of levels, you can choose one as the character you want to highlight in the coffee.
But usually medium and dark coffee are the coffee levels that are most consumed by the public. Because this level is able to produce a strong aroma and taste when enjoyed.
- Develop New Variants
Today's coffee sellers are very creative, you can see for yourself from the latest coffee variants they sell. They even add natural ingredients to coffee to give it a new taste sensation.
Examples of new coffee variants that are starting to be widely sold are palm sugar coffee, ginger coffee and cinnamon powder coffee. With the presence of this new variant, you as a seller can also be creative and develop it.
But, the thing you have to remember is to always make sure that the combination ingredients are natural ingredients. And you must use the right and balanced dosage so that the taste of the coffee is not lost.
(Also read: Packing and How to Send Roasted Bean Coffee Abroad)
- Use Attractive Packaging Design
If you want to market the coffee you send abroad, you must first know the steps for selling coffee abroad. To attract attention, use attractive packaging.
In the business world, attractive packaging can improve product quality. To make your coffee look more professional, you can add information, ingredients and other related information about the coffee.
Indeed, standard coffee packaging is only packaged in aluminum foil with a sticker and brand name. But to make it more interesting, there's no harm in adding some other information. That way buyers will feel interested in your coffee.
- Use Online Marketing
There is no doubt about online marketing nowadays, even by implementing online marketing, business owners can reap many benefits. As a seller, of course you also have to implement online marketing so you can attract lots of buyers.
Those are the five correct tips for selling coffee overseas. The thing you need to remember is, when you want to send goods abroad, make sure you use a trusted expedition service. Apart from expedition services, the quality of the packaging must also be considered so that the goods received by the buyer are not damaged.
